Pleasure, Arousal, Dominance: Mehrabian and Russell revisited
نویسندگان
چکیده
منابع مشابه
Scales of Pleasure and Arousal 1 Children ’ s Scales of Pleasure and Arousal
This study introduces the Children’s Scales of Pleasure and Arousal as instruments to enable children to provide subjective and descriptive judgments along the major dimensions of affect. Children (N = 160, 3 to 11 years), and an adult comparison group (N = 20), used the scales to indicate the levels of pleasure or arousal they perceived in stylized drawings of facial expressions. All age group...
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The emotional feelings evoked by advertisements/products exert a powerful influence on consumer and decision making (Isen at al. 1982; Clark & Isen 1982). For instance, several studies provide evidence for the strong effect of emotions on brand attitudes (e.g., Williams & Aaker 2002). For practitioners and researchers, knowledge about how consumers’ emotions influence their behavior and brand a...
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The Self-Assessment Manikin (SAM) is a non-verbal pictorial assessment technique that directly measures the pleasure, arousal, and dominance associated with a person's affective reaction to a wide variety of stimuli. In this experiment, we compare reports of affective experience obtained using SAM, which requires only three simple judgments, to the Semantic Differential scale devised by Mehrabi...
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ژورنال
عنوان ژورنال: Current Psychology
سال: 2014
ISSN: 1046-1310,1936-4733
DOI: 10.1007/s12144-014-9219-4